In this chapter, “Ringing CHIMES2,” the author states that effective communication accomplishes two objectives. First, effective communication needs to get the audience’s attention. One needs to attract, but not distract from your message. Second, a presentation needs to stick in the minds of the listeners.
The author created an acronym, CHIMES2, to emphasis how to create a presentation effective:
Connections: How does the presenter make a personal connection with the audience?
Humor: Laughter adds to the overall enjoyment and engagement of your presentation.
Images: Visually appealing images help to draw the audience to your message.
Music: The use of music adds a visceral experience to the viewer’s experience.
Emotion: An appeal to the listener’s gut helps the viewer retain more information.
Story: An appeal to the traditional sense of linear development helps provide order to the listener’s understanding.
Senses: A multi-sensory presentation helps the audience retain more of the information presented.
In this chapter, I learned that one’s presentation needs to be carefully planned to insure that audience becomes more than a viewer but an active, engaged participant in your presentation.